providing the fuel for a new digital eco-system
In today’s media-saturated marketplace, video and digital content have become the currency of an emerging eco-system -- an eco-system that caters to individual preferences and immediacy. Transactions, not impressions, are the new metric for gauging performance and ROI is now measured on a cost-per-action basis. In this new digital eco-system is driven by engagement, not eyeballs, and brands must earn trust, foster loyalty and patiently build 1-to-1 customer relationships. Today's consumers demand payment and/or rewards for their time, attention and loyalty. Increasingly video, social interaction and affinity content fuel these relationships. Oktane has a 12-year track record of developing affinity media strategies, video marketing campaigns and engaging digital properties that quench the insatiable thirst of a media-hungy marketplace.
an online video explosion
- 54% of Internet users, and 76% of the coveted 18-29 year-old demographic watch online video (Pew Internet & American Life Project)
- Internet users will watch videos 34 billion times in 2008 (Accustream, iMedia)
- 55% of connected consumers who watch TV, watch some type of video on devices other that TV sets, including their computers, mobile phones and digital media players (e.g. iPods) (ChoiceStream2007 Survey of Viewer Trends)
- 35% increase in sales conversion rate among shoppers who viewed video tours (SellPoint Study, GeoMetrics)
